Avery. Jiao  
- Art Direction & Visual Practice


 
D. Commercial Projects

 This section brings together my commercial work across fashion presentations, static exhibitions, collaborative brand events, and visual identity. My contributions span spatial planning, exhibition design, runway direction, and show coordination, as well as visual identity, key visuals, graphic design, and packaging applications. The focus varies by project, from shaping how a collection is presented to establishing a distinctive visual language for a brand collaboration.

For runway shows and exhibitions, I use layout, display, and pacing to shape how audiences move through the space and encounter the work. For brand and event projects, I consider how a key visual translates across on-site graphics, packaging, and promotional imagery while remaining recognizable at different scales. Together, these projects show how I work across graphic design and physical space to shape how a brand is seen and experienced.



本章节收录了我在时装发布、静态展览、品牌联名活动与品牌视觉识别方面的商业项目。我的工作涵盖空间规划、展陈设计、走秀指导与秀场协调，也包括视觉识别、活动主视觉、平面设计及包装应用。不同项目的工作重心各有侧重，从安排服装系列的呈现顺序，到为联名活动建立鲜明的视觉语言。

在秀场与展览中，我通过动线、陈列和现场节奏组织观看体验。在品牌与活动项目中，我关注主视觉如何落实到现场物料、包装和传播图像上，并在不同尺寸和使用场景中保持辨识度。这些项目呈现了我如何在平面与空间之间工作，让品牌表达既能在图像中被识别，也能在现场被体验。 /// Projects
poera SS27 Presentation
Spatial Design / Runway Direction / Show Coordination
Chén Sifān“客廳”静态展
Spatial Design / Exhibition Design / Spatial Planning
KIKS & Salomon 酒点开跑
Visual Identity Design / Key Visual Design / Graphic Design
VIVIRI
Logo Design / Brand Identity Design / Graphic Design
FOFO 浮浮
Brand Identity Design / Logo Design 
/ Graphic Design / Packaging Design
Itchyitch 好痒
Brand Founder / Creative Direction / Brand Identity Design 
/ Graphic Design














All Rights Reserved ©